Lead Magnet Madness!

Turn freebie-seekers into paying fans with a lead magnet that does the selling for you

GET INSTANT ACCESS FOR $197 →

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Wondering why your subscribers stay for the free stuff but disappear when it’s time to buy?

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Annoyed that your lead magnet gets downloads, but zero sales to show for it?

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Frustrated by all the freebie-seekers filling up your email list but never buying?

Join us for Lead Magnet Madness and we'll show you...

  • Whip up a lead magnet in less than 30 minutes with our quick template (so simple, you can build it on your phone!) and watch it convert freebie hunters into buyers.

  • Get 3 proven lead magnet formats that turn curious downloaders into paying fans — no more wasting time on offers that don’t sell.

  • Get our daily lead magnet strategy that grows your list and drives sales — even when you’re not running a promo.

  • Learn how to build a lead magnet that naturally guides subscribers to buy, without feeling like a sales pitch.

  • Use our ‘anti-sell’ method to create lead magnets that feel fun and valuable while doing the selling for you.

  • Discover a one-sentence tweak to make your lead magnet turn browsers into buyers.

Lead Magnet Madness!

Give us $97 and 90 minutes — and you’ll walk away with a proven formula to turn freebie-seekers into paying fans with lead magnets that do the selling for you

GET INSTANT ACCESS FOR $197 →

Who am I and why should you trust me?

Over the past 10 years, I've turned freebie-seekers into paying fans with lead magnets that do the selling for us — bringing in over $7 million in online sales. We’re talking workshops, templates, high-ticket coaching, agency services, memberships… you name it.

Most of our lead magnets?

  • Created in less than 15 minutes
  • No fancy tools
  • No endless planning

Just simple resources that our audience loves — and that actually make sales.

95% of our lead magnets include a subtle sales pitch, but here’s the thing — they’re so valuable and engaging, people can’t help but convert.

This is the first time we’re revealing our lead magnet secrets, and we might not do it again.

So if you’re ready to transform your freebies into a powerful sales engine, join us and see how it’s done.

Can’t wait to help you turn your lead magnets into money-makers!

— Justin Wise, Diff Co. Co-Founder

Hypothetical questions
(with conveniently located answers)

Lead Magnet Madness!

Turn freebie-seekers into paying fans with a lead magnet that does the selling for you

GET INSTANT ACCESS FOR $197 →